By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of …

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which …

Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. I’m happy to share some ways to work more of them into your content …

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. You can create content to target keyword phrases that …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

Why not try replacing it with another one that could work better. Many people get stuck at the starting line when coming up with evergreen content. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on …

Over the last several years, Google has made huge strides in driving better UX (user experience). Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended …

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. The main heading of your page tells visitors, including …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. If your content reflects the needs and desires of your viewers and directly addresses their requirements, then …

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along …

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Linking out is huge. Don't be …

Avoid adding unnecessary extensions at the end of URLs. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will …

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. To sum it up, SEO is difficult because search engines are always changing and updating. Yes, contextual link building is important, because they boost results on search engines. But, the number of …

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. People make use of search engines for a wide variety of purposes, with some of the most popular …

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. "Keyword stuffing" refers to the practice of loading a webpage with …

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they …

Search engines have a limited ability to recognize images, animation, video and audio. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed …

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. It involves various strategies which results into increase in number of visitors and hence ranking of website. Correct optimisation of the page also needs to …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of the content but the value that content adds to the users. If hackers break into your website with the goal of implementing negative SEO …

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their …

This is important because most Internet users rely heavily on these rankings. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. SEO even matters once you get someone to your site. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently …

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. A great way to boost your site’s search visibility is to have a blog. Search …

Selecting the right keywords, in the end, all comes down to understanding your target audience. Competition for user attention is stiff. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page …

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. For a long time Google looked …

Keyword density is a tireless SEO myth. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). This is very similar to duplicate content, however it manifests itself in a different way …

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in …

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Have you ever wondered why Google.com delivers different results for a user in the US than for a user …

If you don’t already have an account for Google Webmaster, make sure that you create one! This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. The best way to build links is to not build links. I’ve worked for companies …

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. Use Google’s PageSpeed Insights tool …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. It’s also important to understand that SEO is not the only way to show up on top of search engines. The visual structure of your website is, in most …

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. There is no minimum amount of words or text to rank in Google. Meta tags are pieces of …

It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. When it comes to choosing keywords, it’s …

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Internal backlinks are created on your site or blog and there’s no external element …

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for …

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Ongoing addition and modification of keywords and website con­tent are …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Blogging can be an extremely effective way to get …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). While …

SEO has been in the mainframe of digital marketing for little above two decades. PPC and SEO management are often completely separated fields and managed by different people. This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there …

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Leveraging exceptional content is the right …

Google makes it really hard. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. It’s an iconic brand, online …

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or …

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. All websites stand to benefit from SEO. If you’ve written your content so that Google can understand it, you’re already doing a great job. It often helps to increase the length of the …

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one …

Universal concepts and methods of testing can be applied to most sites, but each case is unique. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved …

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. SEO helps your content gain enhanced visibility, which …

Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with …