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Successful SEO requires a thorough understanding of the business itself. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Before you can optimize your website, you have to know what you are optimizing it for.

How you will benefit from page rank

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Imagine what a one-second increase Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! in website load time could do for Amazon? More importantly, what could it do for you? Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world.

Education is the best legacy when it comes to reporting

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Currently more than half of searches account for mobile devices. If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques.

Update your white hat SEO on a regular basis

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. According to SEO Consultant, Gaz Hall: "It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?""

Bucket brigades based on widgets

Sites that aren’t optimized for user intent and mobile SEO will fail. Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers.