In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in?

Analyse your existing Google algorithms

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. With such a large community, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase. What’s the first thing you do when you have a question?

Education is the best legacy when it comes to widgets

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors.

Ways to tell you're suffering from an obsession with SEO

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Gaz Hall, an SEO Expert from the UK, said: "Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings."

Can offsite SEO really make a difference?

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business.