Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. It has long been understood that Google’s ranking algorithm is complex (by design).

Understanding LSI in relation to your marketing strategy

However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. How the pages on your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking.

Use both internal and external links to add further value

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business.

Fun with anchor text for now

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Gaz Hall, from SEO Hull, had the following to say: "Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway."

Cherish the more competitive terms in your buckets

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy!