Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. Social is also an SEO challenge for you. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page

Things you most likely didn't know about onsite SEO

The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Did you know that on Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked.

You may be asked about non reciprocal links in your marketing interview

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Google is pretty good at understanding the general context of a site’s content. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. There are a number of on-page optimization strategies that can improve a website’s competitiveness within search engines.

The infamy behind gateway sites

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. "

Design + web portals = Greatness

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be.