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All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly.

When auditing your site, take time to think about gateway sites

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Search engine optimization is a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well.

The worst advice I've heard about anchor text

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people.

The mysterious world of nofollow links

It is called implied linking as there is basically no link to go back to the source site. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Gaz Hall, an SEO Expert from the UK, said: "What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. "

Ensure that Googlebot and other web crawlers can index your pages correctly

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters having the best website infrastructure and architecture Offsite – how your website is referred to from other online sources developing a profile of high quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) about you at least half of your SEO outcomes are influenced by elements outside your direct control …and everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works! Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Apparently, it seemed there is no such difference between SEO and digital marketing approaches;