In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages.

Take a customer focused approach to long tail search

Links are still a critical element to Google’s algorithm and their value needs to be protected. Brands are more likely to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget.

Define your goal

Want to drive more quality traffic? Optimize your content for Google answer boxes! To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future.

Be mindful of forums

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. But how do you get strangers to visit your site before they know anything about your business? No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. According to Gaz Hall, a UK SEO Consultant : "Old school of link building has some improvisations."

Everything you need to know about domain authority

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work.