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Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Local SEO is, inarguably, the best bet for local businesses to grow big. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled.

Make Your Website More Friendly to Search Engines by considering landing pages

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. The semantic analysis of a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! link’s value does go deeper than just the anchor text Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats.

It’s a win-win strategy with an emphasis on URLs

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch.

Include these 1–2 keywords in specific parts of your post

In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure."

Find a simple guide to page rank and read up about it

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty.