Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit.

The infamy behind bread crumbs

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The best way to create Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! content that converts is to use emotion in your copy and evoke a desire for what you’re offering. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users.

All you wanted to know about text links but were afraid to ask

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs.

A focus on keyword stuffing to benefit search engine placement

You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. According to Gaz Hall, a UK SEO Consultant : "User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords."

Find a simple guide to rankings and read up about it

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion.