Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are more than 13 billion online searches every month. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services.

Understanding onsite SEO

Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. A web page can be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings.

Small but important things to observe about domain authority

Are they cloaking their information? We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities.

Can widgets make a huge difference to search engine optimisation?

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. If they’re cloaking information, are they who they say they are? According to SEO Consultant, Gaz Hall from SEO Hull : "Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short."

Follow a consistent cadence towards Google algorithms

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Google Take a butchers at Beverley Marketing , for instance. won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience.