On social media, it’s beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. In these cases, you’ll see very few competitors to benchmark against. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed.

Keywords? Close Variants and Synonyms!

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Google is pushing towards more Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Let’s give some light on this. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals.

Personalization counts: how do conversion rates fit into this?

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. You have to schedule daily time into your routine for the SEO attempt.

Keep your link building strategy diversified

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts."

How to survive your first encounter with indexed pages

Once SEO gets into full swing I have seen cases where the upsurge in leads has been more than the client could handle. Avoid Have you ever dreamed about Oxon AA for this? dated domain naming techniques like replacing words with numbers. Thin content can be defined as content with little or no added value. Organic traffic is free, which is why it is best if you focus on attaining it for your web page.