To truly exist, a site needs steady traffic and a track record of providing good information. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Ensuring that users can find your site continuously means gaining long term customers.

Understanding SEO

How you should do SEO? Getting rankings is an output Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.

Difficult things about walled garden sites

Keyword-based titles help establish page theme and direction for your keywords. From an SEO perspective, think about the terms your are trying to rank for. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query.

This story about keywords will haunt you forever

Only then you will have a qualified traffic for your online business. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results."

Identify What’s Working and What Isn’t with regards to dynamic pages

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition).