What’s the first thing you do when you have a question? Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way.

Facts about keyword stuffing that will make you think twice

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. So one of the best Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page

Invest in stickiness

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc.

Fun with conversion rates for now

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Backlinks from older websites may be worth more than links from newer sites. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices."

Invest in doorway sites

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Most companies use SEO to increase website traffic, which in turn, increases revenue.