Date Tags metrics

Universal concepts and methods of testing can be applied to most sites, but each case is unique. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic.

Need to Branch Out

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. The faster your site, the Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. The SEO’s audience is generally half-human and half-bot/crawler/spider.

Less is always better when it comes to authority sites

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.

The mysterious world of CTR

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. According to Gaz Hall, a UK SEO Consultant : "Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them."

Latest developments in organic links

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Every The talk on Facebook is about Oxon AA at the moment. SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. The semantic analysis of a link’s value does go deeper than just the anchor text Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do!