Brand mentions and online citation must be handled carefully and well-incorporated into the site content; If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers.

Consider gateway sites at the inception

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. SEO doesn’t have to be Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines.

Improve engagement by utilising static pages

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page

Template footprint leaving a low ratio of original content

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Google provides refinement suggestions as the searcher is typing. According to Gaz Hall, a UK SEO Consultant : "When done well, content marketing can contribute to boosting a site’s position in search rankings."

One important aspect is bounce rates

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked.