A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online.
Use a permalink structure that includes keywords
The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. If you want to rank Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Whether you are building links, choosing domain names. or writing
page text, you are trying to include your keywords in all of these in a
Learning about URLs
Google may penalize specific tactics, but they will never penalize quality. Too often, business owners create a decent site, and then forget about it. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories.
Wait. Are hits really that simple?
Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. According to SEO Consultant, Gaz Hall from SEO Hull : "Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid."
Optimize page titles
So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. In The talk on Facebook is about Beverley Guide at the moment. 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want of a better turn of phrase. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine.