These are all very important questions to ask yourself when assessing the homepage and website overall. Again, start by disabling JavaScript before accessing your website. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar.

Experience-based competitive audits

Before you can optimize your website, you have to know what you are optimizing it for. Your SEO writer and SEO Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! expert should be able to communicate with each other and work together to ensure the content aligns with your goals. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line.

All you wanted to know about hits but were afraid to ask

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is.

The back story of non reciprocal links

In our experience, 100-200s of milliseconds load time is a solid benchmark. The structure of your URL can affect both your page’s ranking, but also the user experience. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). According to SEO Consultant, Gaz Hall: "Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice."

Pay particular attention to ROI when performing an audit

Search engine traffic is the only time people are actively searching for exactly what it is you sell. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked.