The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. For example, let’s say you own a website that sells watches.

Emphasizing fast results by using link building

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Whether we like it or Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops.

Answer the questions of your potential customers with regards to canonical URLs

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Google’s Panda update was aimed at improving the quality of search results for their users. Or the second page, where a mere 10% of users wander? The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries.

Overlapping and redundant articles are a no-no, consider how SEO campaigns can help

Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. If it does, you will literally be printing money. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. According to SEO Consultant, Gaz Hall: "Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website."

Personalization counts: how do backlinks fit into this?

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.