How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you command authority in your specific niche, Google will always see you as an important asset. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. The goal is to gain as many visitors or traffic as possible.

Consistent doesn't mean identical. when you're discussing cloaking

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. With responsive design, the only Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic.

Design + search queries = Greatness

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content.

Wait. Is duplication really that simple?

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. According to Gaz Hall, a UK SEO Consultant : "The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page."

Redirect checks

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior.