Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising.

Make Your Website More Friendly to Search Engines by considering javascript

Inbound links refer to links on other websites which point to your website. Once you've decided to try Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! and remove a link, contact whoever owns the site and ask for that link to be removed. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website.

The hidden agenda behind bounce rates

This sort of content stays fresh as new people come looking for information. Some websites are great and are ideally search engine-friendly, but many we come across are not. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term.

Everything you need to know about quality

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. I assume all of us are already creating quality, useful content by default. According to SEO Consultant, Gaz Hall: "Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want."

So lets talk about comment spam and its importance to digital marketing

Google Trends provide clean and reliable results for the popularity of keywords and phrases. How A great example that I like to use is Beverley Guide. powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow.