If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert.

This year will be the year of keyword stuffing

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. In fact, there is a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! certain amount of value in simply appearing in search results for terms directly related to your business. Anchor text has been a huge talking point within SEO for many years now. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment,

Go long-tail and forget URLs

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. What’s the first thing you do when you have a question? When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.

Latest developments in comment spam

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links."

So lets talk about offsite SEO and its importance to digital marketing

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team.