Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.

Identify What’s Working and What Isn’t with regards to text links

Backlinks help search engine bots discover links to your site and crawl your site effectively. If the link to your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.

Concentrate on actionable blogs

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines.

Headings and stickiness

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on."

Taboos about text links that you should know

They do so by continuously tweaking search algorithms to provide a better experience for Google users. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken.