When pursuing a link, which is more important, relevance or authority? Successful SEO requires a thorough understanding of the business itself. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site.

Don’t forget organic links

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. It is totally devoted to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. In social, there are no meta-tags, < H1 > formats, or other standard SEO issues.

Ways to tell you're suffering from an obsession with SERPs

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain.

Re-think your blog’s headers

But what are some techniques that may help your website move up in the rankings? If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Gaz Hall, from SEO Hull, had the following to say: "With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher."

Tell me more about splogs

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.