The backlink is one of the strongest ranking signals for any site because they indicate its authority. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. One of them is Social engine optimization.
How to optimize your website
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. A clear, direct URL
is Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. It sounds cliche, but nothing is more powerful than word of mouth. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page.
The back story of organic links
: Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. The more higher quality,
relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times.
Maybe text links will be a thing of the past
If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. According to SEO Consultant
, Gaz Hall: "The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. "
The hidden agenda of web 2.0
Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Research proves the importance
of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content.