Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Remember, Google doesn’t like content written for SEO purposes. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers.

Types of site changes brought on by link bait

Write locally oriented content: It’s one of the best things you can do to improve local rankings. SEO results are only keenly Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Don’t be too focused on creating backlinks, instead focus on the END Goal. Inbound links can come from your own website (linking from one page to another) or other web properties you control.

Make sure that Googlebot and other web crawlers can index your pages in the correct way

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index.

Thinking about canonical URLs makes everything OK

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. According to SEO Consultant, Gaz Hall: "All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations."

The infamy behind RSS feeds

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Users stay on your site longer when you include internal links guiding them to more info suited to their interests.