Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!

A few words on citations

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. Finding quality backlinks will increase Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the legitimacy of a website in the eyes of search engines. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website.

Adopt a customer centric view of keywords

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them.

Boost site speed and utilise analytics

Expect increased conversions, particularly those from visitors who arrived via organic search. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Gaz Hall, from SEO Hull, had the following to say: "There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher."

Think like a human not a robot when it comes to static pages

Digital marketing is a vast marketing technique which includes many other marketing tact. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it.