Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. And don’t let SEO take over your life – you still have to be out there doing business. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Backlinks are hyperlinks that point back to your website.

Latest developments in bounce rates

After all, 75% of Google’s clicks are from the first page. The technology used on your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic.

Review the landing page for the keyword phrase that lost traffic

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.

Lessons I've learned from duplication

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will be more inclined to click the link. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site."

This year will be the year of plugins

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable.