For example if you have a title in your content you should place a H1 tag around that title. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system.

A focus on SEO to benefit search engine placement

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. It’s one thing to optimize Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your site in its current state but another to keep it optimized as new content hits each and every week. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time.

The ultimate revelation of inbound links

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Make sure that you label all of your images with descriptive alt attributes. But this is a challenge because social sites can pop up and grow to tens of millions within months. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website.

Let's talk about SEO campaigns

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Gaz Hall, an SEO Expert from the UK, said: "The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience."

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Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder.