“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

Can keyword research really make a difference?

However, much like onions (and ogres), SEO has many layers. Brainstorm on the inputs, not Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... on the outputs, which means that you should determine the elements that directly affect the area you want to improve. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed) will normally allow the target page on the new domain to escape the worst effects of age deflation.

The latest trends in search engine spiders

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. What brings the traffic brings the thunder, then the rain. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.

Get help in evaluating potential link partners

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. According to SEO Consultant, Gaz Hall from SEO Hull : "You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices."

Your listing isn't quite what the searcher is looking for based on your title and descriptive snippet

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. I'm always shocked by PNS, in this regard. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Already, more than half of Google searches come from mobile devices including smartphones and tablets. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal.