Start simple, but don't forget link exchanges

Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. I’m happy to share some ways to work more of them into your content …

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Is this the end of authority sites as we know it?

Avoid adding unnecessary extensions at the end of URLs. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will …

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Never underestimate the influence of link bait

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). While …

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Try to target a hungry crowd by paying attention to bread crumbs

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. All websites stand to benefit from SEO. If you’ve written your content so that Google can understand it, you’re already doing a great job. It often helps to increase the length of the …

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Make 301 redirects your centre of attention

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one …

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Taboos about keyword stuffing that you should know

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. For larger …

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Establish your position regarding onsite SEO

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Backlinks from older websites may be worth more than links from newer sites. Make sure at least one image file …

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Quality over quantity when it comes to search queries

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Think …

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The back story of gateway sites

According to Google, natural links leading back to your site are definitely something to strive for. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? You have complete control over anchor text on your own website, and you should …

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Taboos about text links that you should know

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing …

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The hidden agenda of web 2.0

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. The longer and more specific the keywords are …

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Unexpected ways sitemaps can impact your marketing efforts

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in …

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Fundamentals of Earning and Attracting Links

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with …

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We've reached a tipping point when it comes to 301 redirects

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Disabling …

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Less is always better when it comes to splogs

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Google penalizes …

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Top trends in forums to watch

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Make sure to budget appropriately. With so many people using smartphones and tablet for their Internet …

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Why has html been so popular?

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. If the same content appears multiple times on your website, search engines must pick the …

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Determining Relevance: Trust your gut when it comes to web portals

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. It increases website visibility, user traffic, conversion rate …

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The broken link-building method aided by analysis

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to …

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Find a simple guide to landing pages and read up about it

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Ensure the number of visits and …

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Unlocking the mystery of backlinks

Your goal should be to create links to individual posts/pages along with those leading to your homepage. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you …

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Can link bait help improve my search engine placement?

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. The reputation, authority, and credibility of a website will be judged by the …

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Things you most likely didn't know about URLs

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Backlinks from older websites may be worth more than links from newer sites. Reviews can benefit businesses of all types, but …

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The infamy behind non reciprocal links

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. If you are talking about the types of goats on your farm, don’t make the description or title about llamas! I’m not going to lie to you, SEO …

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Takeaway tips for onsite SEO

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The SEO world …

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Pay particular attention to keywords when performing an audit

You know how sometimes people hide content on the mobile version of their page? Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before …

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Take a customer focused approach to googlebot crawlers

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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It’s time to revolutionize our approach to meta tags

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable …

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The best advice I've listened to about web 2.0

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Invest in widgets

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Ways to tell you're suffering from an obsession with backlinks

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Are they keywords …

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Make it sufficiently broad in terms of long tail search

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Prioritize keywords and phrases, plurals, singulars and …

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Reasons that people rely on dynamic pages

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on …

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Reasons that marketers love text links

How would you make that search engine understand your photograph of the best pen in the world? Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Concentrate on actionable gateway sites

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies …

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Learning about link research

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Brands are more likely to be chosen over others when one has a higher web …

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Create a search marketing strategy based on SEM

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Go long-tail and forget rankings

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market …

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Tracking and tuning

Having links from more popular websites carry more weight than less popular sites. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site …

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I bet you didn't know this about cloaking

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the …

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Give It to me straight with SEO

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Simplicity is underrated. You don’t want to have visitors relying on the back button to …

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