Can a techie truly understand link research

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Integrate selected keywords into your website source code and existing content on designated pages …

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Types of site changes brought on by hits

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for …

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A few words on widgets

Simply copy and paste content from your website into a search bar and place quotation marks around it. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. If your content is consistently very short and …

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How you will benefit from search engine spiders

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine …

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When auditing your site, take time to think about onsite SEO

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest …

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Things your competitors know about stickiness

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Small businesses tend …

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Meaty meta descriptions may affect your analytics tactics

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a …

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Having fun with trust rank

Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. A …

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What's the story about static pages

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. "The more, the better" saying doesn’t go for links …

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One element of your strategy should look at page rank

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. A search term can be generic, broad, specific and long tail. Most content creators go for the big, obvious one and two keyword phrases and …

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Bucket brigades based on widgets

Successful SEO requires a thorough understanding of the business itself. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Now, as you might expect from Google, the definition of what constitutes a good …

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Headings and organic links

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. If users do not get what …

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Don’t Forget to Optimize Everything Else

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time …

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Invest in doorway sites

What’s the first thing you do when you have a question? Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Do follow links are defined …

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Learn from these mistakes before you learn about webmaster tools

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Things you most likely didn't know about splogs

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Using tools such as …

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Start the Hunt for Media and Reporters

“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. The creation of relevant and competitive …

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Get an increase in profits and sales

The way in which consumers search with be noticeably changed by digital assistants. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines …

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Tactics around gateway sites

This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. An internal link connects one page of a website to a different page on the same website. In an internal link, the source …

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