Reasons that marketers love domain authority

Why not try replacing it with another one that could work better. Many people get stuck at the starting line when coming up with evergreen content. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on …

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Think hard about sharing

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. To sum it up, SEO is difficult because search engines are always changing and updating. Yes, contextual link building is important, because they boost results on search engines. But, the number of …

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How to Find Acquisition Targets

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. For a long time Google looked …

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The mysterious world of stickiness

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. Use Google’s PageSpeed Insights tool …

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Random musings on keyword stuffing

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. It’s also important to understand that SEO is not the only way to show up on top of search engines. The visual structure of your website is, in most …

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Write a 1000+ words article about local search

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for …

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Never underestimate the influence of RSS feeds

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Ongoing addition and modification of keywords and website con­tent are …

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How to learn about trust rank in a few hours

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. There are issues like helping Google understand the content on your pages and website, incoming links …

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How do you feel about indexed pages now?

In today’s competitive market, SEO is more important than ever. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the …

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One important aspect is bounce rates

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links …

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Adopt a customer centric view of anchor text

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer …

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The steps needed for putting inbound links into action

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re …

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Random musings on meta tags

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. If users cannot access your page due to compatibility problems, you are not likely to get a …

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What's the story about conversion rates

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Beginner's guide to URLs

As a result, your main concern as an SEO should be the user experience that your homepage provides its users. The search engine algorithms get updated time after time for the sake of bringing traffic. While your content marketing should be crafted carefully to meet SEO requirements, such as by …

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Bucket brigades based on hits

The search engines must execute multiple tasks very well to provide relevant search results. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. A high-quality page (naturally written) will, by contrast, typically be full …

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What's the story about canonical URLs

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Your online …

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Reasons why you cannot fully understand text links

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. You need to pick the right field on which to do battle and assess up front where your …

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Clarification about keyword density

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. When pursuing …

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Education is the best legacy when it comes to cloaking

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. A proximity search uses the order of …

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Think about 301 redirects from the start

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. When you maintain a blog …

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Here's what industry insiders think about metrics

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl …

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Continue to optimize your posts for readability

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. As other search engines …

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Fun with cloaking for now

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility …

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Can offsite SEO really make a difference?

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. In a Searchmetrics 2016 study into ranking factors, there was …

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Pay attention to stickiness

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. When creating an asset, it’s important to understand which part of the …

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Update your page rank on a regular basis

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Search engines …

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Tactics around comment spam

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Types of site changes brought on by canonical URLs

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. You can …

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Tell me more about SEO campaigns

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable …

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All you wanted to know about meta tags but were afraid to ask

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows …

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Discover the connection between user experience offsite SEO

While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search …

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Should more importance be given to onsite SEO for search marketing?

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business …

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Expand your backlinks as necessary

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles …

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Take care when dealing with bounce rates

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want …

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Are search volumes affected by RSS feeds

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google has stated on the record that page …

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Education is the best legacy when it comes to nofollow links

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Improve engagement by utilising LSI

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Every search engine has a program …

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