Advantages of URLs and how you can take advantage of this

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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We've reached a tipping point when it comes to content

In practice, an SEO consultant generally looks after other areas of digital marketing. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Permalinks are the permanent URLs for your web …

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Questions to ask about backlinks

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

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Write about content

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Since Google only wants to deliver the best possible results to …

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What everyone ought to know about CTR

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider …

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Hidden facts about trust rank

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. In the past, commenting on blogs and forums solely for the sake of …

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Create a search marketing strategy based on site submissions

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Although there are numerous Meta tags, only a few of them have major …

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Lessons I learned about social media

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first …

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Useful tips from experts in link research

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you …

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