Understanding meta tags in relation to your marketing strategy

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

more ...

Clarification about webmaster tools

Over the last several years, Google has made huge strides in driving better UX (user experience). Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended …

more ...

One important aspect is web portals

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. "Keyword stuffing" refers to the practice of loading a webpage with …

more ...

Follow a consistent cadence towards Google algorithms

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are …

more ...

I urge you to think about page rank

Keyword density is a tireless SEO myth. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). This is very similar to duplicate content, however it manifests itself in a different way …

more ...

The ultimate revelation of URLs

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

more ...

Analyse your existing CTR

SEO has been in the mainframe of digital marketing for little above two decades. PPC and SEO management are often completely separated fields and managed by different people. This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there …

more ...

Latest developments in organic links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved …

more ...



Adopt a customer centric view of SERPs

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their …

more ...

Great ideas about mobile search to share with your colleagues

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. It is basically concerned with a holistic move towards driving customers to your business via online platforms. Think of new ideologies that can help to expand content …

more ...

Find a simple guide to walled garden sites and read up about it

So how do you determine your competition? What should you be looking for? Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience …

more ...

Create a search marketing strategy based on long tail search

Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. In our experience, 100-200s of milliseconds load time is a solid benchmark. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories …

more ...


Hidden facts about cloaking

Ideally page titles should include the search term for which the website has been optimized. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link …

more ...




Everything you need to know about domain authority

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. According to Google, website loading speed is a very important SEO factor. Google …

more ...

Find a simple guide to page rank and read up about it

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Local SEO is, inarguably, the best bet for local businesses to grow big. To ensure that your website or web pages are discovered by users conducting searches in Google …

more ...

To get fast rankings, you need LSI

Search engine optimization (SEO) is often about making small modifications to parts of your website. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. URL parameters are special codes added to a site’s …

more ...

You need to know what you’re working towards

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server …

more ...

Latest developments in SEO campaigns

Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search …

more ...


Less is always better when it comes to link research

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Content quality, content amount, and website information are all factors in your Page Quality Rating. Many websites contain elements that inadvertently block search engines. If your …

more ...

Self-publishing Parasite SEO based purely on conversion rates

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know …

more ...

Turn your mentions into backlinks

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get …

more ...

Personalization counts: how do doorway sites fit into this?

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. These …

more ...

The death of CTR

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Would you feel comfortable providing this website your credit card information? Search Engine Optimization is all about making …

more ...


How to learn about user generated content in a few hours

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways …

more ...

Redirect checks

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you command authority in your specific niche, Google will always see you as an important asset. This will definitely affects SEO strategies and it should …

more ...



Create content about javascript

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Whether you migrate to HTTPS for SEO or security, it’s now …

more ...

The benefits of ROI to your search marketing strategy

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of …

more ...

Words and phrases that identify what people are searching for

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

more ...

Difficult things about RSS feeds

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

more ...


Quality over quantity when it comes to keyword stuffing

How often do you even scroll down the first page of Google, let alone click to the second page of results? Having links from more popular websites carry more weight than less popular sites. If you don’t understand how to link internally, that can always be learned. If you …

more ...

Analyse your existing site submissions

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The search engines must execute …

more ...

How To Sell Leads To Companies

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

more ...

Takeaway tips for text links

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

more ...


Pay particular attention to ROI when performing an audit

These are all very important questions to ask yourself when assessing the homepage and website overall. Again, start by disabling JavaScript before accessing your website. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of …

more ...

The worst advice I've heard about non reciprocal links

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. The content needed to fulfill the intent of a search varies based on the type …

more ...

Repurpose old site submissions

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data …

more ...

Wait. Are nofollow links really that simple?

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs …

more ...

Google ranking factors can be affected by keyword stuffing

Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to …

more ...