Things to avoid when dealing with indexed pages

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. When Google scans your site for information, it no longer …

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The death of dynamic pages

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your …

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This story about search queries will haunt you forever

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Useful tips from experts in bread crumbs

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. These constant changes in SEO strategies with Google’s change will never let Seo die. When I am reading articles, therefore a potential …

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Focus on user intent

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Google …

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This year will be the year of plugins

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Measure and Improve by paying attention to metrics

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. A great and fast way to convey your goal is by using headlines and taglines. In a world of content marketing where it …

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Preview Your Site on Mobile Devices

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases If you’re looking for some great ideas, you can visit Quora (link is …

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Boost site speed and utilise SEO

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Make sure your SEO checklist includes SERPs for best results

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. It’s super easy …

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How to Create the Right Meta Description

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. If you want to get loads of quality traffic to your website you have to work …

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You may be asked about white hat SEO in your marketing interview

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Reasons that people rely on SEO campaigns

As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary …

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