Make comment spam a priority

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of …

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How Can Keywords Inform Your Content Strategy?

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which …

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Focus on performance, user experience, and static pages

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along …

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Minimize link depth

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Linking out is huge. Don't be …

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Audit your profile, looking for issues with regards to hits

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they …

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Search engine optimization is incredibly important for marketers

Search engines have a limited ability to recognize images, animation, video and audio. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed …

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The death of keyword research

This is important because most Internet users rely heavily on these rankings. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

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The ultimate revelation of quality

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. SEO even matters once you get someone to your site. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently …

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Write a 1000+ words article about site submissions

Selecting the right keywords, in the end, all comes down to understanding your target audience. Competition for user attention is stiff. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page …

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You are a secret waiting to be discovered

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Have you ever wondered why Google.com delivers different results for a user in the US than for a user …

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Write a 1000+ words article about quality

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. There is no minimum amount of words or text to rank in Google. Meta tags are pieces of …

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Top trends in SEO campaigns to watch

It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. When it comes to choosing keywords, it’s …

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Things that make you love and hate white hat SEO

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Leveraging exceptional content is the right …

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The first indication should be structure

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or …

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A few words on quality

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. SEO helps your content gain enhanced visibility, which …

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Learning about keyword research

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Even those who are know about SEO may have difficulty executing their …

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Reasons that marketers love link research

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. In other words, with SEO, half the battle is won before it even starts. Keywords are at the …

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Myths and misconceptions about hits

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every …

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Lets look at our approach to blogs

While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance …

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Tell me more about inbound links

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free …

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Link reclamation

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Take care when dealing with web 2.0

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing …

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Understand about social media

The number and quality of links pointing to your site will largely determine in what position your site ranks. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Make sure …

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Can a techie truly understand ROI

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. The more people who read your blog post, the more authority Google will deem it …

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Design + web portals = Greatness

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Find a simple guide to rankings and read up about it

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make …

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How to focus on web crawlers

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Finding authoritative sites that’ll link back to your pages can …

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Include internal and external links

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Users can be grouped into …

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Take a customer focused approach to plugins

Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Content serves as a much better citation than a …

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Lessons I learned about doorway sites

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in …

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The infamy behind RSS feeds

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Why Links Still Rule the Roost

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic …

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Write about bread crumbs

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. You as a business owner need to get inside the head of a user and think …

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Improve engagement by utilising CTR

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. The more people that search engines see being interested in your content, the more …

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Cherish the more competitive terms in your buckets

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting …

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Start simple, but don't forget static pages

Content quality, content amount, and website information are all factors in your Page Quality Rating. Who wants to chase links for months, only to see no real SEO success at all? First, improved search engine rankings will ultimately drive more organic traffic to your website. From a quality page point …

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Use Google Adwords & PPC Ad Campaigns

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. : Article marketing involves writing one unique article, and then rearranging the words to transform that …

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Is this the end of rankings as we know it?

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still …

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Taboos about splogs that you should know

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. When you write headlines, it …

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