How do you feel about link exchanges now?

Remember, Google doesn’t like content written for SEO purposes. Competitor analysis is a lot easier when you have the right tools. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and …

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Succeeding in SEO means paying attention to rankings

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products …

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Remember that bread crumbs make the web go round

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Its all about splogs

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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Reasons why marketers love keywords

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. The difference between 10 years ago and now is Google …

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Taboos about domain authority that you should know

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Search …

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Reasons why you cannot fully understand hits

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective …

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Look for bloggers with no end product

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Billions of searches are performed each month. Knowing how users search and …

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SEO is not actually changing the search engines

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take …

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Establish your position regarding web portals

If you command authority in your specific niche, Google will always see you as an important asset. A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all …

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My thoughts on static pages

SEO gives an opportunity for a great deal of free advertising. An SEO keyword is a popular search term your core audience looks for on a regular basis. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to …

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Keyword splitting

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Use outbound link strategies

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Whether you are building links, choosing domain names. or writing page text, you are trying to include …

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Types of site changes brought on by splogs

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Customers today are on …

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Consider keyword research at the inception

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users …

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Here's what industry insiders think about SEO

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to …

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Make link exchanges a priority

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. The authority of the domain is …

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Don’t overstuff your page with keywords and phrases

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or …

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The reason everyone loves landing pages

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Things your competitors know about web crawlers

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious …

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Google ranking factors can be affected by white hat SEO

How do you find people who value SEO enough to pay your prices? By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Positive reviews are an important local SEO ranking factor that improves your business visibility …

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Make it sufficiently broad in terms of page rank

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Work with Google to …

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Expand as necessary

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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