The back story of meta tags

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

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Optimize page titles

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. A great way to boost your site’s search visibility is to have a blog. Search …

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Understanding link research

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in …

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Write a 1000+ words article about inbound links

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Internal backlinks are created on your site or blog and there’s no external element …

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Link Reclamation

Google makes it really hard. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. It’s an iconic brand, online …

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Finding the 'Low-Hanging Fruit'

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable …

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How to survive your first encounter with indexed pages

On social media, it’s beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. In these cases, you’ll see very few competitors to benchmark against. Is the page load time excessive? Too long a load time may slow down …

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Having fun with link exchanges

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. Although you may outsource some of the work …

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Make a good use of splogs

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of …

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Creating a Website on Your Domain

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Basically, when a reputable site links to your page, you gain credibility by association. SEO is one of the “disciplines” that has …

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Reasons that people rely on sitemaps

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Relevancy score

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. However …

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Some sites are not as good as they seem

While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. By adding keywords in the right places, you make it easier for search engines to …

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Tell me more about splogs

When pursuing a link, which is more important, relevance or authority? Successful SEO requires a thorough understanding of the business itself. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Google checks technical features of your site like …

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Types of site changes brought on by inbound links

It’s important to monitor the backlinks your site is accumulating Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Search engines are invested in providing users …

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I urge you to think about forums

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Assess the competitive landscape. If possible, drive search interest in a tagline that’s not …

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Clarification about bread crumbs

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or …

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It’s a win-win strategy with an emphasis on hits

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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What your mum didn't tell you about SEM

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to …

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Unconventional knowledge about CTR that you won't find in books

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Asides …

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Create a search marketing strategy based on inbound links

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Based on context, they begin to assign keywords to pages. Just typing in an incomplete search term will result in a whole …

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Planning the Takeover

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Seed keywords are the foundation …

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Tell me more about page rank

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Your competitors may be investing more in …

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Takeaway tips for site submissions

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Although there are …

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Fun with anchor text for now

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence …

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The steps needed for putting dynamic pages into action

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Think like a human not a robot when it comes to static pages

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. If you are ranked anywhere …

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Take the evergreen content by the horns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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What everyone ought to know about keyword density

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Google is one of the masterminds in online searchability. Therefore, this search engine is an …

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Types of site changes brought on by content

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Useful tips from experts in hits

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? To understand this …

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This story about indexed pages will haunt you forever

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Its all about long tail search

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of …

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Make sure you know exactly what you're doing with googlebot crawlers

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Whether it's …

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The back story of SEO

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Search engine algorithms assess the relevance of your page to any …

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Its all about Google algorithms

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” By following technical SEO best practices, you …

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Make it sufficiently broad in terms of domain authority

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. If you’re not able to rank on the first page, try to …

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Reasons why you cannot fully understand white hat SEO

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines have a limited ability to recognize images, animation, video and audio. Increase visibility to new content you …

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Real SEO takes hard work and a lot of hours

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Any business with a bonafide brick-and-mortar location is …

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Start simple, but don't forget analysis

Another key strategy is to supplement content with properly optimized HTML text. Only for marketing needs, different titles are resorted. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately …

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Search marketing implications related to reporting

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google …

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