Its all about SEM

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Keyword-based titles help establish page theme and direction for your keywords. An authority website doesn’t necessarily have to be one of …

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Make onsite SEO a priority

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today …

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Succeeding in SEO means paying attention to doorway sites

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare …

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Write about text links

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Where appropriate, you should …

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The broken link-building method aided by widgets

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is …

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My thoughts on webmaster tools

The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Getting your content out there and shared generously should be your goal …

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Things your competitors know about text links

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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The ultimate revelation of plugins

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users …

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Make sure that you supply what you promise to the visitors

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Personalization counts: how do backlinks fit into this?

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable …

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Link internally where possible

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. One way of increasing traffic to …

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