Understanding meta tags in relation to your marketing strategy

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

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Make comment spam a priority

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of …

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How Can Keywords Inform Your Content Strategy?

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which …

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Start simple, but don't forget link exchanges

Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. I’m happy to share some ways to work more of them into your content …

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The back story of meta tags

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

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Reasons that marketers love domain authority

Why not try replacing it with another one that could work better. Many people get stuck at the starting line when coming up with evergreen content. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on …

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Clarification about webmaster tools

Over the last several years, Google has made huge strides in driving better UX (user experience). Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended …

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Focus on performance, user experience, and static pages

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along …

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Minimize link depth

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Linking out is huge. Don't be …

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Is this the end of authority sites as we know it?

Avoid adding unnecessary extensions at the end of URLs. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will …

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Think hard about sharing

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. To sum it up, SEO is difficult because search engines are always changing and updating. Yes, contextual link building is important, because they boost results on search engines. But, the number of …

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One important aspect is web portals

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. "Keyword stuffing" refers to the practice of loading a webpage with …

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Audit your profile, looking for issues with regards to hits

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they …

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Search engine optimization is incredibly important for marketers

Search engines have a limited ability to recognize images, animation, video and audio. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed …

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Follow a consistent cadence towards Google algorithms

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There are …

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The death of keyword research

This is important because most Internet users rely heavily on these rankings. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of …

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The ultimate revelation of quality

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. SEO even matters once you get someone to your site. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently …

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Optimize page titles

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. A great way to boost your site’s search visibility is to have a blog. Search …

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Write a 1000+ words article about site submissions

Selecting the right keywords, in the end, all comes down to understanding your target audience. Competition for user attention is stiff. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page …

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How to Find Acquisition Targets

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. For a long time Google looked …

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I urge you to think about page rank

Keyword density is a tireless SEO myth. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). This is very similar to duplicate content, however it manifests itself in a different way …

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Understanding link research

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in …

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You are a secret waiting to be discovered

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Have you ever wondered why Google.com delivers different results for a user in the US than for a user …

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The mysterious world of stickiness

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. Use Google’s PageSpeed Insights tool …

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Random musings on keyword stuffing

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. It’s also important to understand that SEO is not the only way to show up on top of search engines. The visual structure of your website is, in most …

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The ultimate revelation of URLs

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

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Write a 1000+ words article about quality

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. There is no minimum amount of words or text to rank in Google. Meta tags are pieces of …

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Top trends in SEO campaigns to watch

It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. When it comes to choosing keywords, it’s …

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Write a 1000+ words article about inbound links

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Internal backlinks are created on your site or blog and there’s no external element …

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Write a 1000+ words article about local search

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for …

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Never underestimate the influence of RSS feeds

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Ongoing addition and modification of keywords and website con­tent are …

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Never underestimate the influence of link bait

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). While …

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Analyse your existing CTR

SEO has been in the mainframe of digital marketing for little above two decades. PPC and SEO management are often completely separated fields and managed by different people. This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there …

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Things that make you love and hate white hat SEO

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Leveraging exceptional content is the right …

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Link Reclamation

Google makes it really hard. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. It’s an iconic brand, online …

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The first indication should be structure

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or …

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Try to target a hungry crowd by paying attention to bread crumbs

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. All websites stand to benefit from SEO. If you’ve written your content so that Google can understand it, you’re already doing a great job. It often helps to increase the length of the …

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Make 301 redirects your centre of attention

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one …

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Latest developments in organic links

Universal concepts and methods of testing can be applied to most sites, but each case is unique. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved …

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A few words on quality

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. SEO helps your content gain enhanced visibility, which …

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