Finding the 'Low-Hanging Fruit'

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable …

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Learning about keyword research

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Even those who are know about SEO may have difficulty executing their …

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Reasons that marketers love link research

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. In other words, with SEO, half the battle is won before it even starts. Keywords are at the …

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How to survive your first encounter with indexed pages

On social media, it’s beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. In these cases, you’ll see very few competitors to benchmark against. Is the page load time excessive? Too long a load time may slow down …

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Having fun with link exchanges

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. Although you may outsource some of the work …

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Taboos about keyword stuffing that you should know

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. For larger …

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Make a good use of splogs

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of …

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Adopt a customer centric view of SERPs

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their …

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Establish your position regarding onsite SEO

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Backlinks from older websites may be worth more than links from newer sites. Make sure at least one image file …

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Quality over quantity when it comes to search queries

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Think …

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The back story of gateway sites

According to Google, natural links leading back to your site are definitely something to strive for. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? You have complete control over anchor text on your own website, and you should …

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How to learn about trust rank in a few hours

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. There are issues like helping Google understand the content on your pages and website, incoming links …

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Taboos about text links that you should know

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing …

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Creating a Website on Your Domain

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Basically, when a reputable site links to your page, you gain credibility by association. SEO is one of the “disciplines” that has …

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Great ideas about mobile search to share with your colleagues

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. It is basically concerned with a holistic move towards driving customers to your business via online platforms. Think of new ideologies that can help to expand content …

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How do you feel about indexed pages now?

In today’s competitive market, SEO is more important than ever. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the …

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Find a simple guide to walled garden sites and read up about it

So how do you determine your competition? What should you be looking for? Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience …

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Create a search marketing strategy based on long tail search

Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. In our experience, 100-200s of milliseconds load time is a solid benchmark. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories …

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One important aspect is bounce rates

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links …

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The hidden agenda of web 2.0

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. The longer and more specific the keywords are …

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Unexpected ways sitemaps can impact your marketing efforts

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in …

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Hidden facts about cloaking

Ideally page titles should include the search term for which the website has been optimized. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link …

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Reasons that people rely on sitemaps

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Fundamentals of Earning and Attracting Links

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with …

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Myths and misconceptions about hits

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every …

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Relevancy score

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. However …

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Adopt a customer centric view of anchor text

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer …

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We've reached a tipping point when it comes to 301 redirects

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Disabling …

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Less is always better when it comes to splogs

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Google penalizes …

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Top trends in forums to watch

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Make sure to budget appropriately. With so many people using smartphones and tablet for their Internet …

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Lets look at our approach to blogs

While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance …

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The steps needed for putting inbound links into action

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re …

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Tell me more about inbound links

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free …

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Why has html been so popular?

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. If the same content appears multiple times on your website, search engines must pick the …

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Determining Relevance: Trust your gut when it comes to web portals

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. It increases website visibility, user traffic, conversion rate …

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The broken link-building method aided by analysis

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to …

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