Random musings on meta tags

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. If users cannot access your page due to compatibility problems, you are not likely to get a …

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Find a simple guide to landing pages and read up about it

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Ensure the number of visits and …

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Some sites are not as good as they seem

While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. By adding keywords in the right places, you make it easier for search engines to …

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What's the story about conversion rates

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Beginner's guide to URLs

As a result, your main concern as an SEO should be the user experience that your homepage provides its users. The search engine algorithms get updated time after time for the sake of bringing traffic. While your content marketing should be crafted carefully to meet SEO requirements, such as by …

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Everything you need to know about domain authority

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. According to Google, website loading speed is a very important SEO factor. Google …

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Find a simple guide to page rank and read up about it

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Local SEO is, inarguably, the best bet for local businesses to grow big. To ensure that your website or web pages are discovered by users conducting searches in Google …

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Tell me more about splogs

When pursuing a link, which is more important, relevance or authority? Successful SEO requires a thorough understanding of the business itself. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Google checks technical features of your site like …

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Bucket brigades based on hits

The search engines must execute multiple tasks very well to provide relevant search results. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. A high-quality page (naturally written) will, by contrast, typically be full …

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Types of site changes brought on by inbound links

It’s important to monitor the backlinks your site is accumulating Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Search engines are invested in providing users …

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Link reclamation

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Unlocking the mystery of backlinks

Your goal should be to create links to individual posts/pages along with those leading to your homepage. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you …

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Can link bait help improve my search engine placement?

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. The reputation, authority, and credibility of a website will be judged by the …

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Take care when dealing with web 2.0

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing …

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Understand about social media

The number and quality of links pointing to your site will largely determine in what position your site ranks. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Make sure …

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What's the story about canonical URLs

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Your online …

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Can a techie truly understand ROI

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. The more people who read your blog post, the more authority Google will deem it …

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Design + web portals = Greatness

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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I urge you to think about forums

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Assess the competitive landscape. If possible, drive search interest in a tagline that’s not …

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Things you most likely didn't know about URLs

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Backlinks from older websites may be worth more than links from newer sites. Reviews can benefit businesses of all types, but …

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To get fast rankings, you need LSI

Search engine optimization (SEO) is often about making small modifications to parts of your website. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. URL parameters are special codes added to a site’s …

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Clarification about bread crumbs

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or …

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It’s a win-win strategy with an emphasis on hits

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Reasons why you cannot fully understand text links

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. You need to pick the right field on which to do battle and assess up front where your …

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You need to know what you’re working towards

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server …

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Clarification about keyword density

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. When pursuing …

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Find a simple guide to rankings and read up about it

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make …

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The infamy behind non reciprocal links

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. If you are talking about the types of goats on your farm, don’t make the description or title about llamas! I’m not going to lie to you, SEO …

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What your mum didn't tell you about SEM

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to …

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Latest developments in SEO campaigns

Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search …

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Unconventional knowledge about CTR that you won't find in books

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Asides …

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How to focus on web crawlers

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Finding authoritative sites that’ll link back to your pages can …

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Create a search marketing strategy based on inbound links

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Based on context, they begin to assign keywords to pages. Just typing in an incomplete search term will result in a whole …

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Include internal and external links

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Users can be grouped into …

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Less is always better when it comes to link research

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Content quality, content amount, and website information are all factors in your Page Quality Rating. Many websites contain elements that inadvertently block search engines. If your …

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Planning the Takeover

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Seed keywords are the foundation …

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Take a customer focused approach to plugins

Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Content serves as a much better citation than a …

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Takeaway tips for onsite SEO

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The SEO world …

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Lessons I learned about doorway sites

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in …

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Pay particular attention to keywords when performing an audit

You know how sometimes people hide content on the mobile version of their page? Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before …

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Self-publishing Parasite SEO based purely on conversion rates

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know …

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Take a customer focused approach to googlebot crawlers

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Turn your mentions into backlinks

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get …

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Education is the best legacy when it comes to cloaking

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. A proximity search uses the order of …

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