Tell me more about page rank

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Your competitors may be investing more in …

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Think about 301 redirects from the start

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. When you maintain a blog …

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Here's what industry insiders think about metrics

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl …

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It’s time to revolutionize our approach to meta tags

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable …

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Personalization counts: how do doorway sites fit into this?

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. These …

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Continue to optimize your posts for readability

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. As other search engines …

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Takeaway tips for site submissions

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Although there are …

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The best advice I've listened to about web 2.0

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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The infamy behind RSS feeds

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Why Links Still Rule the Roost

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic …

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Write about bread crumbs

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. You as a business owner need to get inside the head of a user and think …

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Improve engagement by utilising CTR

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. The more people that search engines see being interested in your content, the more …

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The death of CTR

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Would you feel comfortable providing this website your credit card information? Search Engine Optimization is all about making …

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Fun with anchor text for now

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence …

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Fun with cloaking for now

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility …

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Cherish the more competitive terms in your buckets

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting …

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Invest in widgets

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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How to learn about user generated content in a few hours

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways …

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Redirect checks

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you command authority in your specific niche, Google will always see you as an important asset. This will definitely affects SEO strategies and it should …

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The steps needed for putting dynamic pages into action

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Ways to tell you're suffering from an obsession with backlinks

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Are they keywords …

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Start simple, but don't forget static pages

Content quality, content amount, and website information are all factors in your Page Quality Rating. Who wants to chase links for months, only to see no real SEO success at all? First, improved search engine rankings will ultimately drive more organic traffic to your website. From a quality page point …

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Think like a human not a robot when it comes to static pages

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. If you are ranked anywhere …

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Can offsite SEO really make a difference?

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. In a Searchmetrics 2016 study into ranking factors, there was …

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Pay attention to stickiness

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. When creating an asset, it’s important to understand which part of the …

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Use Google Adwords & PPC Ad Campaigns

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. : Article marketing involves writing one unique article, and then rearranging the words to transform that …

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Is this the end of rankings as we know it?

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still …

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Make it sufficiently broad in terms of long tail search

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Prioritize keywords and phrases, plurals, singulars and …

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Reasons that people rely on dynamic pages

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on …

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Taboos about splogs that you should know

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. When you write headlines, it …

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Take the evergreen content by the horns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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What everyone ought to know about keyword density

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Google is one of the masterminds in online searchability. Therefore, this search engine is an …

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Create content about javascript

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Whether you migrate to HTTPS for SEO or security, it’s now …

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How do you feel about link exchanges now?

Remember, Google doesn’t like content written for SEO purposes. Competitor analysis is a lot easier when you have the right tools. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and …

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The benefits of ROI to your search marketing strategy

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of …

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Update your page rank on a regular basis

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Search engines …

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Words and phrases that identify what people are searching for

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Difficult things about RSS feeds

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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