Succeeding in SEO means paying attention to rankings

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products …

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Types of site changes brought on by content

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Reasons that marketers love text links

How would you make that search engine understand your photograph of the best pen in the world? Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Remember that bread crumbs make the web go round

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Useful tips from experts in hits

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? To understand this …

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Concentrate on actionable gateway sites

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies …

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Learning about link research

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Brands are more likely to be chosen over others when one has a higher web …

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Tactics around comment spam

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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This story about indexed pages will haunt you forever

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Create a search marketing strategy based on SEM

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Its all about long tail search

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of …

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Its all about splogs

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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Make sure you know exactly what you're doing with googlebot crawlers

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Whether it's …

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Reasons why marketers love keywords

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. The difference between 10 years ago and now is Google …

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Types of site changes brought on by canonical URLs

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. You can …

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Quality over quantity when it comes to keyword stuffing

How often do you even scroll down the first page of Google, let alone click to the second page of results? Having links from more popular websites carry more weight than less popular sites. If you don’t understand how to link internally, that can always be learned. If you …

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Analyse your existing site submissions

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The search engines must execute …

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Go long-tail and forget rankings

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market …

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Taboos about domain authority that you should know

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Search …

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Tracking and tuning

Having links from more popular websites carry more weight than less popular sites. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site …

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How To Sell Leads To Companies

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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The back story of SEO

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Search engine algorithms assess the relevance of your page to any …

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I bet you didn't know this about cloaking

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the …

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Takeaway tips for text links

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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Tell me more about SEO campaigns

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable …

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Reasons why you cannot fully understand hits

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective …

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Look for bloggers with no end product

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Billions of searches are performed each month. Knowing how users search and …

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Pay particular attention to ROI when performing an audit

These are all very important questions to ask yourself when assessing the homepage and website overall. Again, start by disabling JavaScript before accessing your website. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of …

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The worst advice I've heard about non reciprocal links

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. The content needed to fulfill the intent of a search varies based on the type …

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All you wanted to know about meta tags but were afraid to ask

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows …

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Discover the connection between user experience offsite SEO

While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search …

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Give It to me straight with SEO

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Simplicity is underrated. You don’t want to have visitors relying on the back button to …

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Should more importance be given to onsite SEO for search marketing?

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business …

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Its all about Google algorithms

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” By following technical SEO best practices, you …

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Can a techie truly understand link research

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Integrate selected keywords into your website source code and existing content on designated pages …

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Types of site changes brought on by hits

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for …

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SEO is not actually changing the search engines

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take …

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Establish your position regarding web portals

If you command authority in your specific niche, Google will always see you as an important asset. A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all …

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Expand your backlinks as necessary

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles …

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My thoughts on static pages

SEO gives an opportunity for a great deal of free advertising. An SEO keyword is a popular search term your core audience looks for on a regular basis. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to …

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Repurpose old site submissions

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data …

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