Keyword splitting

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Make it sufficiently broad in terms of domain authority

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. If you’re not able to rank on the first page, try to …

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Reasons why you cannot fully understand white hat SEO

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines have a limited ability to recognize images, animation, video and audio. Increase visibility to new content you …

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Use outbound link strategies

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Whether you are building links, choosing domain names. or writing page text, you are trying to include …

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Wait. Are nofollow links really that simple?

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs …

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Real SEO takes hard work and a lot of hours

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Any business with a bonafide brick-and-mortar location is …

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Google ranking factors can be affected by keyword stuffing

Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to …

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Things to avoid when dealing with indexed pages

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. When Google scans your site for information, it no longer …

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Start simple, but don't forget analysis

Another key strategy is to supplement content with properly optimized HTML text. Only for marketing needs, different titles are resorted. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately …

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The death of dynamic pages

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your …

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A few words on widgets

Simply copy and paste content from your website into a search bar and place quotation marks around it. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. If your content is consistently very short and …

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How you will benefit from search engine spiders

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine …

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Take care when dealing with bounce rates

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want …

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This story about search queries will haunt you forever

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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When auditing your site, take time to think about onsite SEO

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest …

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Search marketing implications related to reporting

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google …

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Things your competitors know about stickiness

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Small businesses tend …

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Types of site changes brought on by splogs

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Customers today are on …

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Consider keyword research at the inception

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users …

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Meaty meta descriptions may affect your analytics tactics

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a …

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Useful tips from experts in bread crumbs

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. These constant changes in SEO strategies with Google’s change will never let Seo die. When I am reading articles, therefore a potential …

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Focus on user intent

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Google …

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Are search volumes affected by RSS feeds

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google has stated on the record that page …

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Its all about SEM

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Keyword-based titles help establish page theme and direction for your keywords. An authority website doesn’t necessarily have to be one of …

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This year will be the year of plugins

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Education is the best legacy when it comes to nofollow links

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Measure and Improve by paying attention to metrics

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. A great and fast way to convey your goal is by using headlines and taglines. In a world of content marketing where it …

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Preview Your Site on Mobile Devices

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases If you’re looking for some great ideas, you can visit Quora (link is …

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Here's what industry insiders think about SEO

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to …

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Improve engagement by utilising LSI

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Every search engine has a program …

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Advantages of URLs and how you can take advantage of this

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Having fun with trust rank

Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. A …

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Make onsite SEO a priority

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today …

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What's the story about static pages

Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. "The more, the better" saying doesn’t go for links …

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One element of your strategy should look at page rank

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. A search term can be generic, broad, specific and long tail. Most content creators go for the big, obvious one and two keyword phrases and …

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We've reached a tipping point when it comes to content

In practice, an SEO consultant generally looks after other areas of digital marketing. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Permalinks are the permanent URLs for your web …

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Bucket brigades based on widgets

Successful SEO requires a thorough understanding of the business itself. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Now, as you might expect from Google, the definition of what constitutes a good …

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Headings and organic links

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. If users do not get what …

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Boost site speed and utilise SEO

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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