Succeeding in SEO means paying attention to doorway sites

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare …

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Make link exchanges a priority

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. The authority of the domain is …

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Questions to ask about backlinks

Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

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Write about text links

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Where appropriate, you should …

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Don’t overstuff your page with keywords and phrases

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or …

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Make sure your SEO checklist includes SERPs for best results

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. It’s super easy …

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The reason everyone loves landing pages

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Things your competitors know about web crawlers

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious …

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Write about content

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Since Google only wants to deliver the best possible results to …

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Don’t Forget to Optimize Everything Else

Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time …

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Google ranking factors can be affected by white hat SEO

How do you find people who value SEO enough to pay your prices? By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Positive reviews are an important local SEO ranking factor that improves your business visibility …

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Invest in doorway sites

What’s the first thing you do when you have a question? Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Do follow links are defined …

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How to Create the Right Meta Description

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. If you want to get loads of quality traffic to your website you have to work …

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Learn from these mistakes before you learn about webmaster tools

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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What everyone ought to know about CTR

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider …

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Hidden facts about trust rank

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. In the past, commenting on blogs and forums solely for the sake of …

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The broken link-building method aided by widgets

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is …

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Things you most likely didn't know about splogs

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Using tools such as …

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My thoughts on webmaster tools

The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Getting your content out there and shared generously should be your goal …

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Start the Hunt for Media and Reporters

“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. The creation of relevant and competitive …

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Things your competitors know about text links

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Make it sufficiently broad in terms of page rank

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Work with Google to …

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The ultimate revelation of plugins

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users …

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Create a search marketing strategy based on site submissions

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Although there are numerous Meta tags, only a few of them have major …

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Expand as necessary

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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Lessons I learned about social media

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first …

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Make sure that you supply what you promise to the visitors

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Personalization counts: how do backlinks fit into this?

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable …

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You may be asked about white hat SEO in your marketing interview

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Link internally where possible

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. One way of increasing traffic to …

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Get an increase in profits and sales

The way in which consumers search with be noticeably changed by digital assistants. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines …

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Tactics around gateway sites

This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. An internal link connects one page of a website to a different page on the same website. In an internal link, the source …

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Reasons that people rely on SEO campaigns

As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary …

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Useful tips from experts in link research

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you …

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