Search engine optimization is incredibly important for marketers

Search engines have a limited ability to recognize images, animation, video and audio. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed …

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Write a 1000+ words article about site submissions

Selecting the right keywords, in the end, all comes down to understanding your target audience. Competition for user attention is stiff. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page …

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I urge you to think about page rank

Keyword density is a tireless SEO myth. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). This is very similar to duplicate content, however it manifests itself in a different way …

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The first indication should be structure

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or …

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Quality over quantity when it comes to search queries

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Think …

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Relevancy score

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. However …

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Tell me more about splogs

When pursuing a link, which is more important, relevance or authority? Successful SEO requires a thorough understanding of the business itself. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Google checks technical features of your site like …

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Understand about social media

The number and quality of links pointing to your site will largely determine in what position your site ranks. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Make sure …

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Pay particular attention to keywords when performing an audit

You know how sometimes people hide content on the mobile version of their page? Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before …

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Write about bread crumbs

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. You as a business owner need to get inside the head of a user and think …

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Words and phrases that identify what people are searching for

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Analyse your existing site submissions

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The search engines must execute …

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This story about search queries will haunt you forever

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Are search volumes affected by RSS feeds

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google has stated on the record that page …

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Don’t overstuff your page with keywords and phrases

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or …

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Invest in doorway sites

What’s the first thing you do when you have a question? Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Do follow links are defined …

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Hidden facts about trust rank

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. In the past, commenting on blogs and forums solely for the sake of …

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Make it sufficiently broad in terms of page rank

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Work with Google to …

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Reasons that people rely on SEO campaigns

As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary …

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