One important aspect is web portals

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. "Keyword stuffing" refers to the practice of loading a webpage with …

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How to survive your first encounter with indexed pages

On social media, it’s beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories. In these cases, you’ll see very few competitors to benchmark against. Is the page load time excessive? Too long a load time may slow down …

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Having fun with link exchanges

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body. Although you may outsource some of the work …

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Taboos about keyword stuffing that you should know

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. For larger …

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Make a good use of splogs

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it’s not about the quality of …

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Beginner's guide to URLs

As a result, your main concern as an SEO should be the user experience that your homepage provides its users. The search engine algorithms get updated time after time for the sake of bringing traffic. While your content marketing should be crafted carefully to meet SEO requirements, such as by …

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Can a techie truly understand ROI

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. The more people who read your blog post, the more authority Google will deem it …

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I urge you to think about forums

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Assess the competitive landscape. If possible, drive search interest in a tagline that’s not …

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How to focus on web crawlers

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Finding authoritative sites that’ll link back to your pages can …

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Include internal and external links

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Users can be grouped into …

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Takeaway tips for site submissions

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Although there are …

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Fun with cloaking for now

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility …

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Redirect checks

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you command authority in your specific niche, Google will always see you as an important asset. This will definitely affects SEO strategies and it should …

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Think like a human not a robot when it comes to static pages

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. If you are ranked anywhere …

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Make it sufficiently broad in terms of long tail search

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Prioritize keywords and phrases, plurals, singulars and …

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The benefits of ROI to your search marketing strategy

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of …

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Reasons that marketers love text links

How would you make that search engine understand your photograph of the best pen in the world? Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of …

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Quality over quantity when it comes to keyword stuffing

How often do you even scroll down the first page of Google, let alone click to the second page of results? Having links from more popular websites carry more weight than less popular sites. If you don’t understand how to link internally, that can always be learned. If you …

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Establish your position regarding web portals

If you command authority in your specific niche, Google will always see you as an important asset. A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all …

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Use outbound link strategies

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Whether you are building links, choosing domain names. or writing page text, you are trying to include …

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Google ranking factors can be affected by keyword stuffing

Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to …

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Consider keyword research at the inception

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users …

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Focus on user intent

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Google …

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Education is the best legacy when it comes to nofollow links

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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We've reached a tipping point when it comes to content

In practice, an SEO consultant generally looks after other areas of digital marketing. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Permalinks are the permanent URLs for your web …

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Google ranking factors can be affected by white hat SEO

How do you find people who value SEO enough to pay your prices? By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Positive reviews are an important local SEO ranking factor that improves your business visibility …

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Things you most likely didn't know about splogs

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Using tools such as …

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