Minimize link depth

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Linking out is huge. Don't be …

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The ultimate revelation of quality

All of this internal processing knowledge is contained within the semantic network and organized on a conceptual basis. SEO even matters once you get someone to your site. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently …

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Understanding link research

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in …

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The mysterious world of stickiness

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. Use Google’s PageSpeed Insights tool …

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Make 301 redirects your centre of attention

Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one …

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The hidden agenda of web 2.0

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. The longer and more specific the keywords are …

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The steps needed for putting inbound links into action

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re …

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Everything you need to know about domain authority

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. According to Google, website loading speed is a very important SEO factor. Google …

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What your mum didn't tell you about SEM

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to …

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Think about 301 redirects from the start

It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. When you maintain a blog …

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The infamy behind RSS feeds

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Why Links Still Rule the Roost

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic …

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The death of CTR

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Would you feel comfortable providing this website your credit card information? Search Engine Optimization is all about making …

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How do you feel about link exchanges now?

Remember, Google doesn’t like content written for SEO purposes. Competitor analysis is a lot easier when you have the right tools. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and …

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Difficult things about RSS feeds

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Useful tips from experts in hits

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? To understand this …

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Tactics around comment spam

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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Reasons why marketers love keywords

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. The difference between 10 years ago and now is Google …

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Reasons why you cannot fully understand hits

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective …

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Should more importance be given to onsite SEO for search marketing?

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business …

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How you will benefit from search engine spiders

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine …

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Things your competitors know about stickiness

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Small businesses tend …

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Meaty meta descriptions may affect your analytics tactics

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a …

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Here's what industry insiders think about SEO

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to …

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Write about text links

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Where appropriate, you should …

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