Never underestimate the influence of RSS feeds

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Ongoing addition and modification of keywords and website con­tent are …

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Analyse your existing CTR

SEO has been in the mainframe of digital marketing for little above two decades. PPC and SEO management are often completely separated fields and managed by different people. This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there …

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How do you feel about indexed pages now?

In today’s competitive market, SEO is more important than ever. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the …

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Adopt a customer centric view of anchor text

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer …

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Lets look at our approach to blogs

While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance …

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What's the story about canonical URLs

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Your online …

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Design + web portals = Greatness

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Things you most likely didn't know about URLs

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Backlinks from older websites may be worth more than links from newer sites. Reviews can benefit businesses of all types, but …

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The infamy behind non reciprocal links

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. If you are talking about the types of goats on your farm, don’t make the description or title about llamas! I’m not going to lie to you, SEO …

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Self-publishing Parasite SEO based purely on conversion rates

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know …

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Turn your mentions into backlinks

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get …

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Create content about javascript

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Whether you migrate to HTTPS for SEO or security, it’s now …

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Types of site changes brought on by content

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Create a search marketing strategy based on SEM

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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The back story of SEO

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Search engine algorithms assess the relevance of your page to any …

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Takeaway tips for text links

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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Can a techie truly understand link research

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Integrate selected keywords into your website source code and existing content on designated pages …

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Wait. Are nofollow links really that simple?

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs …

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Real SEO takes hard work and a lot of hours

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Any business with a bonafide brick-and-mortar location is …

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When auditing your site, take time to think about onsite SEO

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest …

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Preview Your Site on Mobile Devices

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases If you’re looking for some great ideas, you can visit Quora (link is …

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Improve engagement by utilising LSI

Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Every search engine has a program …

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You may be asked about white hat SEO in your marketing interview

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Link internally where possible

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. One way of increasing traffic to …

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Get an increase in profits and sales

The way in which consumers search with be noticeably changed by digital assistants. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines …

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